Adopt Servitization for Increased Revenue and Customer Acquisition

Adopt Servitization for Increased Revenue and Customer Acquisition

Gaea and Oracle will help you adopt servitization for increased revenue and customer acquisition. Servitization (or servitisation for those across the pond) refers to the refocus of sales strategy from a product-centric approach to a service-centric approach; from a-one-sale-and-done approach to a customer-for-life approach. The term servitization has been in use since at least 2010, Read more about Adopt Servitization for Increased Revenue and Customer Acquisition[…]

Digital Technologies: Is Your Firm a Reinventor or a Laggard?

Digital Technologies: Is Your Firm a Reinventor or Laggard?

What the Answer Means for Your Future Exciting and trusted digital technologies like big data, mobile, and traditional web technologies, are getting a lot of press these days. But how many companies are implementing digital technologies, and to what extent? Does implementation vary by sector? Are these companies realizing financial benefits from their investment in Read more about Digital Technologies: Is Your Firm a Reinventor or Laggard?[…]